Artie, a brand new platform which goals to take away the friction of cellular app downloads, has this week closed a seed funding spherical value $10 million.
The platform guarantees to make cellular video games playable instantly inside social media, video, and messaging platforms, lowering the variety of steps from a person first seeing a sport to enjoying it.
“Shoppers uncover the overwhelming majority of their content material from mates and the folks they observe, however video games are the one type of content material that require you to go obtain separate apps,” mentioned Artie co-founder and CTO Armando Kirwin.
“Artie’s expertise fully upends this paradigm, permitting customers to play high-quality cellular video games the moment they uncover them.”
With a group of veterans from throughout the gaming and tech world, together with Activision Blizzard, Playtika, Mozilla, and Fb, Artie will direct the newest capital into advancing its expertise platform and unveiling its first slate of video games later this yr.
Artie intends to offer a substitute for app shops and their 30% charge, one thing which has grow to be a sticking level amid the continuing Epic Video games vs. Apple dispute.
“It is changing into more and more tough to make the economics of the cellular video games enterprise work,” mentioned co-founder and CEO Ryan Horrigan.
“Between the rising value of person acquisition throughout the app retailer ecosystem, the inherent friction that comes with app downloads, and the onerous 30% reduce that app shops take, it is practically unimaginable. Our platform solves this.”
Artie’s newest backers embrace a quantity high-profile buyers, resembling Zynga founder Mark Pincus, skilled basketball participant Kevin Durant, and YouTube founder Chad Hurley, amongst many others.
“A key a part of YouTube’s early progress technique was ensuring our movies may very well be shared and performed anyplace with out friction. Artie is taking the identical strategy for high-quality cellular video games,” mentioned Hurley.